Pandora reached 100 million listeners today, but still continues to struggle financially. In order to make any profit the company needs to make enough in advertising and paid subscribers to offset its operational costs. So far it has not succeeded. Many of the site’s users, like me, opt to use the free version. In addition to reaching this milestone of 100 million listeners, Pandora will also be unveiling its new website design in the next few weeks.
I really enjoy what Pandora does, the site introduces me to artists I probably never would have known about. I have been a loyal Pandora user for about three years or so and will continue to play my 80’s station to get me through the work day.
What’s your favorite Pandora station?