Mobile App Development: The Types You Should Know

Types of Mobile App Development That You Should Know About

Thinking about mobile app development? You’re not the only one. These days, lots of business owners use mobile apps. Furthermore, many businesses that don’t have apps yet will have them in the near future. Mobile apps can definitely make your business life easier. However, while apps can seem simple on the surface, you probably have a lot more options than you realize. If you’re looking into mobile app development, keep reading to get a closer look at those options. The more information you have, the better your decision-making process will become. As always, no matter the decision, Ayoka is here to help you with all of your software needs.

Native, Web, and Hybrid Mobile App Development

Table of Contents

In just a moment, we’ll talk about the different app categories. Before we get to that part, though, let’s look at the three main types of apps. When you use a mobile app development service, you can choose from a native app, a web app, or a hybrid app. A native app is designed to work within a mobile device. Since these apps are designed specifically for these devices, they often offer a fast and easy user experience. A web app lets people access mobile-friendly versions of websites. Social media apps fall into this category. A hybrid app, of course, mixes elements from the other two categories. All three types have pros and cons, and all three have become helpful for business owners over the years. If you’re not completely sure which type you’re looking for, then take some time to discuss the possibilities with your software engineering team.

Communication

Now that we’ve discussed the broad categories, let’s take a look at some different app uses. For example, some businesses use mobile app development to enhance their communication. The communication can be within the business itself. For example, contractors can use a business app to track their work hours. In warehouses and assembly lines, mobile apps can track workplace progress on the go.

Business can also use apps for B2B communication. They can fulfill orders, send emails, provide forms, and facilitate other methods of communication.

Finally, apps can create better B2C communication. Clients can use apps to connect to businesses in a quick, convenient way.

Shopping

Retail businesses have turned to mobile app development to increase their sales. Mobile apps make it easier for customers to make purchases. With a mobile app, customers can go straight to the business in question without searching for product options online. As a result, mobile apps can help businesses bypass a lot of marketing hurdles. In this way, mobile apps can remove a lot of competition from the buying process. Furthermore, a shopping app can send notifications, and its presence on a person’s phone screen means that your company can be on that person’s mind every time they open their phone. As a result, you may see a lot of increased sales.

Marketing

Of course, that doesn’t mean that mobile apps can’t also be used for marketing. As a matter of fact, these apps can improve a business’s marketing strategy and open up all sorts of opportunities. As we’ll explore in a moment, mobile apps can make data collection easier, which means that businesses can get to know their clients better and create targeted advertisements for those clients. Mobile app development can also provide a crucial step in creating a marketing funnel. When a client downloads your app, you already know that this client is interested in what your business has to offer. Instead of focusing on gaining this person’s interest, you can move on to the nurturing step, building that interest until this customer becomes a loyal brand ambassador.

Finally, a mobile app gives you a great opportunity to offer deals and promotions, thus increasing your sales. App users can get access to exclusive coupons, for example, or they might get to hear about sales before the rest of the general public.

Data Analytics

Like we mentioned above, mobile app development can make a difference in data collection and analytics. The Ayoka team creates all sorts of data analytics software options. We know that your company creates a lot of data, and we want you to get the most from that data. With a mobile app that communicates with your company’s software, you can get take your data on the go and use it to make business-savvy decisions.