Choosing the Right Custom Web Design Company for B2B

Not every custom web design company works the same way. Find out why choosing a firm to work on a B2B website is different.

If you’re looking for a custom web design company, you may be confused by the variety of services on offer. Many custom design shops focus primarily on the visual “wow” factor with lots of cool images and video along with SEO and PPC services for B2C marketing. Others build solutions using code components that are available “off-the-shelf.” The only customization involved is choosing which selection of prebuilt plugins to use with a given theme. There’s certainly a place for these services. But in the B2B space many websites need true custom development that a typical design firm can’t handle.

B2B Websites Put Functionality First

The need for customized functionality is particularly relevant in industrial and manufacturing sectors where websites must do heavy lifting in terms of exchanging data across organizational boundaries with vendors, distributors, customers, regulatory agencies, and other third parties. In these cases, it’s important to work with a firm that can integrate web services with backend systems including:

  • Oracle
  • SAP
  • Salesforce
  • NetSuite
  • VoIP

Examples of advanced, customized solutions might be web portals, e-commerce, BI and data mining tools, or business process automation. At Ayoka, our expertise is in custom web design that gets the job done. Give us a call at 817-210-4042 to discuss your organization’s needs.